FitnessOnDemand™ Partners with STRONG by Zumba® to Bring Cutting-Edge High Intensity Workouts to Facilities and Users Worldwide

FitnessOnDemand™ (FOD) and STRONG by Zumba® announced today that they have partnered to bring the world favorite, high intensity beat-synced workout to thousands of facilities worldwide through FOD’s virtual fitness platform. In a distinctive step, the STRONG by Zumba workout is redefining the high-intensity experience through music, crafting custom-made beats that are reverse-engineered to match every move throughout the workout. These virtual group exercise classes push participants past perceived limits with the notion that music is not just an afterthought, but also the essence of the program’s success.

STRONG by Zumba® combines body weight, muscle conditioning, cardio and plyometric training moves synced to original music specifically designed to match each routine. Program participants will burn calories and complete more reps than ever before, while toning arms, legs, abs and glutes—the class truly fulfills on its promise, providing a full body, calorie-torching workout with real results. Emphasizing music as the main motivator, the brand has partnered with some of the best music producers in the world, including Steve Aoki, Timbaland and Krewella to create original music for this exciting new virtual group exercise format. Fast-paced beats such as EDM, techno, house, drum, dubstep, hip-hop, and fusion genres including Moombahton, will keep participants focused on the moves instead of counting repetitions. Click here for a STRONG by Zumba clip.

“As more and more facilities search for ways to appeal and drive traffic into their group training and functional areas, STRONG by Zumba was a natural partner choice,” said Garrett Marshall, Divisional CEO at FitnessOnDemand. “No one would debate the popularity of high-intensity workouts right now. But, STRONG by Zumba is differentiated by the sum of its parts. It provides an experience where most high-intensity products only provide a workout.”

“We are thrilled to bring this incredible new program to the FitnessOnDemand virtual fitness platform—it is truly revolutionizing high intensity workouts and making them more exciting through the unique role that music plays,” said Darren Jacobson, SVP, Instructor Programming at Zumba Fitness. “In just one year, more than 300,000 people are finding their fitness solutions in STRONG by Zumba classes on a weekly basis, making it one of the fastest, if not the fastest, growing fitness programs on the planet. The partnership with FitnessOnDemand will help to bring even more awareness to the program and provide so many people with a chance to experience real results with a serious afterburn.”

To learn more about adding STRONG by Zumba® virtual classes at your facility, visit fitnessondemand247.com or access classes now by downloading the FOD mobile app for iOS and Android. For more information about the STRONG by Zumba program, visit strongbyzumba.com.

About FitnessOnDemand™

FitnessOnDemand™ is a market-leading enterprise video distribution platform for fitness media and content. Since 2011, their services have allowed facilities around the world to economically deliver premium fitness programs to their users. With programming and services designed to optimize space, streamline operations, and offer unparalleled variety, their services are the perfect addition to fitness facilities, apartment complexes, hotels, and more. With the release of their mobile app for iOS and Android, FitnessOnDemand is making premier fitness programming even more accessible for users at home or on-the-go. For more information on FitnessOnDemand, visit fitnessondemand247.com and follow on Facebook and Instagram.

About STRONG by Zumba®

STRONG by Zumba® is a non-dance, music-led, high-intensity training exercise class that combines bodyweight, muscle conditioning, cardio, and plyometric training moves. The routines were created first and then music was reverse-engineered to match every move perfectly, for a unique workout experience that pushes you past your perceived limits. This new concept, which emphasizes music is the main motivator, allows you to burn more calories while toning abs, legs, arms, and glutes. The STRONG by Zumba® workout is complemented by athletic apparel and footwear. Instructors can opt to receive exclusive music, routines, marketing materials, and support by joining SYNC, the STRONG by Zumba® Network. For more information and to find a class, visit strongbyzumba.com and follow us on Facebook and Instagram.

EUROPEAN FITNESS GIANT BASIC-FIT PARTNERS WITH WEXER TO ROLL OUT ITS VIRTUAL CYCLING CLASSES

Basic-Fit, Europe’s largest and fastest-growing fitness operator, has announced plans to extend its virtual cycling offering across its network of over 530 clubs, supported by digital fitness specialist Wexer.

Basic-Fit has already invested in producing its own virtual GXR class content, with a hi-tech production studio in the Netherlands creating around 28 new classes every two months.

The roll-out of the new GXR Indoor Cycling classes will now be facilitated by a partnership agreement with Wexer, whereby Basic-Fit will exclusively use Wexer as the platform to deliver its virtual cycling classes.

Rene Moos, CEO of Basic-Fit, explains: “At Basic-Fit, we aim to make fitness accessible to everyone across Europe by constantly innovating, using technology to make fitness easy, affordable and fun.

“Virtual fitness is an important part of that mix. It allows us to deliver high quality group exercise 24/7, delivering unrivalled choice and flexibility to our members while still maintaining our low-cost membership model.”

BasicFit operates over 530 clubs in the Netherlands, Belgium, Luxembourg, France and Spain, serving 1.6 million members. Its flexible, value for money membership model encompasses high-quality fitness equipment and technology, virtual and live group lessons, and shareable family passes.

About Wexer

Through a range of digital products and services Wexer helps club groups connect with members both inside and outside the four walls of the gym. The original product, Wexer Virtual, features world-class exercise content and allows 24h usage of group exercise and cycling studios. The gym floor product, Wexer Trainer, helps clubs activate their functional space. Wexer also offer Wexer Mobile, an app, which allows streaming of both live and pre-recorded classes as well as ‘on-the-fly’ exercise programming which can be used whenever, wherever.

Further information, contact:
Press, David Packman, Marketing Director, +44 (0)7840 048194, david.packman@wexer.com,

Operators in Americas & Australasia, Daniel Waide, daniel.waide@wexer.com 
Operators in Europe & Asia, Robert Louw, robert.Louw@wexer.com or Ross Payne, ross.payne@wexer.com

Create a team spirit in indoor bike classes with only 30 minutes preparation.

New app gives every indoor cycling participant the opportunity to compete, compare, and cooperate – and requires a minimum of preparation from the instructor.

In Nykøbing Falster, Denmark, Danish Fitness (Dansk Fitness) has since March 2018 used the team app Motosumo. Since the introduction of the Motosumo solution instructor Thomas Dobel has experienced that members have better opportunities to compete, compare, and cooperate – and it has been easy for the members to adopt across levels of ability.

"It is important to me that everyone can join the team from day one. The Motosumo app facilitates a team spirit making the training more fun and inspiring for newcomers as well as elite triathletes”, says Thomas Dobel.

Powermeter or sensor equipped bikes or no tech at all. Motosumo provides a unique opportunity to connect participants independent of bike model. Participants only have to download the app, which measures key parameters even on bikes without sensors (by using built in sensors of the phone) – while also connecting to the new Bluetooth enabled technology bikes. It means that every member in every gym can join – no matter the bike model.

Join the ride The decision for Danish Fitness in NF to introduce Motosumo in their classes has been driven by a desire to increase their reach to members while keeping the investment costs at a minimum.

“We want to offer our members exciting group classes embracing as many of our members as possible and providing them significant value. With Motosumo 70 per cent of the participants joined the app ride already in the first month – and that is achieved without investing in any new equipment,” says gym owner Mikael Bülow.

Also instructor preparation was simple: 30 minutes before the Monday morning class bike instructor Thomas Dobel placed smartphone fixtures on every bike in the room. Participants downloaded the team app and have been using it since.

”Anyone can upgrade their bike classes in 30 minutes, if you give a dedicated instructor the opportunity, and of course we hope many gyms will do exactly that,” says CEO of Motosumo, Kresten Juel Jensen.

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About Motosumo:

Motosumo is a Danish company having developed the technology to measure and connect all group participants using their smartphones only. Motosumo does also connect to the many new powermeter bikes. You can use it for an individual ride by downloading at App or Play Store (free). As a group it requires a license acquired by contacting info@motosumo.com.