Digital fitness market leader Wexer has appointed David Packman as marketing director – a newly created senior team role that reflects the growth not only of Wexer, but of the virtual fitness sector as a whole.
Packman joins Wexer from his position as head of marketing at Freevolt (Drayson Technologies) – a business unit dedicated to industry-leading energy harvesting and wireless power transfer technologies. Other notable posts have included marketing manager for Babylon Health, the GP app.
Packman said: “There are very interesting parallels between Babylon and Wexer, in that the Babylon app was viewed by some GPs as a threat both to their jobs and to the level of care offered to patients. We had to help them understand that it was there to complement their service, not to replace it – that a GP in combination with capable technology would actually lead to even higher levels of care and efficiency.
“We now need to set out a similar narrative around virtual fitness. There’s a fear among some clubs and instructors that digital fitness offerings are a threat to their survival, but Wexer’s technology is designed to work with trainers and gym chains, not to replace them.
“It’s about enhancing the member experience and maximising the impact of great instructors, helping clubs deliver an even better service to their members. This is just one of the many reasons why I’m excited to be joining Wexer.”
Paul Bowman, Wexer CEO, added: “Our vision at Wexer is to lead the fitness industry through this crucial phase of digital transformation, ensuring health clubs remain at the very heart of things even as the fitness world becomes more hi-tech.
“Throughout David’s career, he has worked for the companies that were leading the digital transformation of their respective industries, from the evolution of healthcare to the switch towards pay TV. This experience makes him an invaluable addition to our team.”