For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach.
Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles behind marketing.
Marketing is not just advertising, it is everything you do.
Thank you Alan for bring such insightful thoughts to our listeners!
About Alan Leach
Area General Manager and Director of Sales and Marketing at West Wood Clubs, with 39,000 members at six clubs in Ireland and one in Bosnia.
Sales Trainer and International speaker on fitness business marketing.
Board of Directors of IHRSA (International Health, Racquet and Sports Association), based in Boston, USA.
Since 2010, Alan has been engaged as an international speaker and presenter on fitness business marketing. He's presented to 1000's of club managers & owners at fitness conventions in San Francisco, Las Vegas, Chicago, Los Angeles, San Diego, Brazil, Mexico, Iceland, Austria, Spain, United Kingdom, Sweden, Finland, Italy, Poland, Russia & more.
Alan Leach is also a regular speaker and presenter on sales and marketing for top business organizations around the world:
- IHRSA (International Health, Racquet & Sports Association).
- CMAE (Club Managers Association of Europe)
- Club Industry USA
- Italian Fitness Industry
- Polish Fitness Industry
- Fitness industry Brazil
- Fitness Association Finland
- Russian Fitness Industry
- Smurfit Business College -Masters of Marketing.
- Irish Marketing Institute
- REX Community EMEA (Europe-Middle East-Africa)
- Irish Postal Service - 'Increase sales through direct marketing'
In 2014, he joined the faculty of The IHRSA Institute at the Kenan-Flagler Business School at The University of North Carolina, USA, lecturing on Marketing Strategy and Sales Management.
Alan has won Direct Marketing awards for fitness marketing competing against Irelands top advertising agencies. He's won a FIA award for fitness marketing. In 2011, he was invited to join IHRSA’s ‘Ask An Industry Leader’ online forum. Alan has been featured in IHRSA CBI magazine, Club Solutions magazine, and many other 'international' fitness marketing publications.