This week, Bryan serves as a panelist at CanFitPro's World Fitness Expo. He is joined by CEOs and other industry leaders to discuss the future of fitness technology. Discussion topics include how technology can be used to improve peoples’ lives and how it can be used to entice people to exercise and embrace wellness. The experts share their insights from decades of work in the field and what they believe the future holds for the industry.
Panelists include Bryan O'Rourke, CEO of Vedere Ventures and founder and CEO of Integerus;
Paul Bowman, CEO of Wexer Virtual; Mike Leveque, COO of MYZONE; John Ford, CEO of eGym North America; and Len Fridman, co-founder and CEO of WellnessLiving. Steve Groves, CIO & VP at GoodLife Fitness, hosts.
One Powerful Quote:
“We’re dealing with a transformative time. What technology’s really about really isn’t the tech itself. It’s more about our mindsets and starting to rethink things we’ve taken for granted and were limited by. And our mindsets need to change.”
Highlighting key topics discussed:
Introductory remarks from Steve Groves, who introduces each of the panelists.
Each panelist takes about 10 minutes to share their general thoughts on what they see happening in the fitness technology industry.
Bryan discusses an upcoming “tsunami of change” coming to the industry, and how individuals must adapt their mindset accordingly.
Steve asks the panel: what is to be made of orangetheory's rapid expansion, with 1000 clubs in the books and another 500 on the way?
The panelists take questions from the audience, discussing topics like DNA testing and its potential for determining optimal diet and exercise, new technology on the horizon that might encourage teenagers to exercise, and what we can do to motivate people to exercise in a social setting.
A crowd member asks how globalization has affected the fitness technology industry and how companies can adapt in a rapidly changing marketplace.
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