This week, Bryan welcomes Australian fitness leader, Justin “JT” Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.
“The magic pill to health is exercise, yet we still haven't positioned our product well enough for it to be the rightful solution to illness.”
Highlighed key topics discussed:
JT shares his thoughts on the purpose social media and digital marketing in the fitness industry, specifically as it pertains to broadcast versus engagement.
JT goes into detail about what “active aging” means to him, and how some diseases can be addressed head-on through exercise.
Bryan and JT discuss the new methods and delivery behind a more holistic approach to wellness and self-betterment, including emerging technologies that make it possible in new and innovative ways.
JT shares a few bits of wisdom and other emerging trends in the industry that he thinks listeners should pay particular attention to, especially in his native Australia.
2011 conversation between Bryan and Justin: http://bit.ly/JTBKOFILEX2011INTERVIEW
#JTInTheRaw webseries: https://www.youtube.com/channel/UChVtQaoJnyeFbttw4s7CvWg
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