On this week's Fitness + Technology Podcast, Bryan welcomes veteran Australian fit-tech entrepreneur Deborah Goldberg to the podcast. Deborah came into the fitness industry ten years ago, with a focus of bringing Zumba to Australia, a nation with one of the world's worst obesity levels. Today, she works with AirFitness, designing tech products specifically for the fitness industry. She also launched Sub A Class, a free app that connects fitness instructors with one another to fill in or cover other instructor absences, as well as Morfis, an app that promotes business for fitness professionals. Deborah also serves as the the Australian Global Ambassador for the Women in Fitness Association
“We all have gadgets. We all are stuck to our screens. But I see and feel that we still want to go back to that one-on-one: having a relationship with one another.”
Highlighed key topics discussed:
There is so much excitement surrounding Australia's fitness and technology industries, and Deborah shares why it's such a great time to be part of the burgeoning community, as well as her own background and journey to get to where she is today.
Deborah shares with Bryan the key trends that she sees impacting the marketplace today. While everyone has new fitness gadgets, she still thinks the most important trend is one-on-one human interaction. She discusses how technology can be used to improve these interactions and keep people active.
Deborah discusses her new app, Sub A Class, which allows instructors worldwide to more easily fill in for each other and helps make life easier for gym and other fitness club owners, both in terms of its primary purpose and through data analytics.
Deborah discusses Morfus, the new global fitness marketplace she launched to help active communities and everyday people searching for fitness professionals. (She calls it Tinder for fitness!)
Trainers often struggle with the business tools needed to make it long-term in the industry. Bryan and Deborah discuss what it takes to empower them to make their own educated financial decisions to ensure viability.
Bryan asks Deborah what she considers to be the biggest challenges that comes along with fit-tech industry, and what advice she would give people looking to start off in the field. (Hint: don't rush!)
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