This week, on the Fitness + Technology podcast, Host Bryan O’Rourke welcomes Dean Giamundo, the national director of sales at Jonas Fitness, Inc., which recently joined the Fitness Industry Technology Council. Dean has a background in the technology industry and at Jonas Fitness he helps teach management and facility owners how to apply technology to the industry.
“People don’t want to feel like they’re left behind and they think they need to jump on something then sometimes it might not be the right choice.”
Highlighed key topics discussed:
Bryan and Dean discuss why technology for the sake of technology is a mistake and drawing from his experience Dean explains why.
Bryan asks Dean how he helps fitness business owners determine what is a priority in respect to their business and how technology can fit.
Dean talks about the changes he has seen from the mid 2000s to today in regards to the information members have on a club before entering it and how communication is key to securing new memberships.
Dean explains the key points that he focuses on with clients when dealing with external and internal interfaces, and the importance of picking and choosing software that easily integrates with other technology.
Dean shares the importance of commitment to technology once it’s implemented and the significance of integrating technology into a business while still making members feel welcomed in your environment.
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