This week, on the Fitness + Technology podcast, Host Bryan O’Rourke welcomes Cory Brightwell, co-founder and CEO of Chuze Fitness, a low cost – high value business model that started in California and has expanded into multiple states. Cory has been in the company for over a decade, and he talks with us about hospitality and the challenges of technology adoption.
“It’s been great to see really the shifts rise with the ocean with other companies in the industry, with competitors in the industry getting better. I think it helps the industry as a whole.”
Highlighed Key Topics Discussed:
As co-founder of Chuze, Cory highlights his over a decade of experience in the fitness industry and shares his takeaways of getting involved in an industry he knew nothing about.
Cory explains why Chuze decided to concentrate on the guest experience and enlightened customer service, and comments on how the industry as a whole has made drastic improvements over the last decade to focus on customer.
Cory looks back on his years of experience and shares the strides he has seen technology make in the fitness industry, ultimately making customer interactions more seamless and enhancing member experience.
Bryan asks Cory how he and his team have dealt with and navigated prioritizing technology and innovation, and to share his experience and advice to people currently operating in that space.
Cory talks about the low cost – high value business model and the amenities that Chuze is able to offer with their memberships.
Cory goes into detail about the importance of recruiting, hiring, and growing his team, and as a co-founder why it can be hard, but necessary, to step away.
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