In a world where health and well-being are more important than ever, fitness is booming! Fitness KPI and Trainingym present the global fitness report in Europe and Latin America with the analysis of 2023 and the challenges for 2024. The data has been curated from 1,478 clubs of Europe and 801 clubs from Latam through auto- matic integration with the original data sources (blind data).
Europe leads the way with solid growth, supported by advanced infrastructure and innovative practices. For its part, Latin America experiences a vigorous increase, reflecting the growing adoption of healthy lifestyles.
The report highlights sustained growth on both continents in terms of members and revenue. Europe has seen a 20.6% increase in the number of members and an 11.4% increase in revenue. On the other hand, Latin America has experienced growth in the number of members, though to a significantly lesser extent than Europe.
Regarding fitness business management, key metrics such as average lifetime and profitability are highlighted. Europe shows an average lifetime of 20.6 months, while in LATAM it is 10.1 months. This reflects the maturity of the European market compared to its Latin American counterpart.
The report also examines income per member and Lifetime Value (LTV), highlighting the importance of long-term loyalty for the sector's profitability. In Europe, the LTV reaches €766.5 plus VAT, underlining the relevance of keeping clients engaged over time.
In addition, it examines membership and revenue growth, Churn rate, Revenue per User and Average Fee, Club sizes comparison, Fitness consumer profile and more relevant details for a complete benchmark.
Looking to the future, the report suggests that adaptability and the adoption of new technologies will be crucial to meet upcoming challenges. Artificial Intelligence stands out as an invaluable tool for processing data and predicting trends, allowing agile and objective decision-making based on daily KPIs.
In summary, the report offers a panoramic view of the current state of fitness in Europe and LATAM, as well as a look at the opportunities and challenges that await on the horizon.
To access the complete report and learn more about the current moment of fitness and the trends for 2024, download it in this link:
https://fitnessdatacenter.com/fitness-europe-latam-2023-en/
About Fitness Data Center:
Fitness Data Center (FDC) is an objective data analysis and research center for the fitness sector, specialized in objective data analysis and supported by the management experience of Fitness Management School (FMS) and FitnessKPI.
About Trainingym:
Trainingym is a software as a service (SaaS) that focuses on the potential of technology to improve fitness business outcomes and the lives of its clients. Its goal is to contribute to the health of society through innovation and connection with clients.
About FitnessKPI:
FitnessKPI is a Business Intelligence + Artificial Intelligence software platform designed for the management of sports and fitness facilities. Its purpose is to improve the performance and competitiveness of its clients' businesses through data-driven decision-making.