Mandeville, LA — April 14, 2026 — Perkville, the leading loyalty and referral platform built specifically for multi-location fitness and wellness brands, today announced the expansion of its enterprise partnership with Stretch Zone, one of the fastest-growing assisted-stretching franchises in the United States.
Through the collaboration, Perkville now powers a fully integrated loyalty and referral experience embedded directly inside the Stretch Zone mobile app—delivering a scalable, franchise-ready loyalty system across more than 420 locations nationwide.
The initiative was implemented in partnership with Blend, the automation and mobile experience firm led by Stretch Zone CIO Keith Trawick, which designed and delivered the in-app member experience.
Enterprise Loyalty Built for Scale
As Stretch Zone continues rapid national expansion, the brand sought a loyalty platform that could support enterprise-level governance while enabling local studios to drive meaningful engagement. Perkville’s platform was selected for its ability to centralize loyalty logic while preserving franchise flexibility.
Using Perkville, Stretch Zone can now:
Define enterprise-wide rules for earning points, redemptions, and referrals
Instantly deploy program updates across all locations
Empower individual studios to run localized promotions, challenges, and rewards
“Franchisees get structure with flexibility,” said Lindsey McFadden, Chief Marketing Officer at Stretch Zone. “Perkville allows us to maintain brand consistency while still giving locations the ability to engage their local communities.”
Loyalty That Lives Inside the App
Rather than launching a standalone rewards platform, Stretch Zone leveraged Perkville’s enterprise APIs to embed loyalty directly into its existing mobile app—creating a native experience that meets members where they already are.
“Many loyalty programs live on separate platforms,” said Trawick. “With Perkville, we were able to integrate loyalty directly into our app and make it feel seamless and natural for our members.”
Perkville’s APIs deliver real-time, member- and location-specific data—including points, rewards, referrals, and challenge progress—without requiring developers to rebuild loyalty logic from scratch.
Blend Brings Perkville Loyalty to Life
While Perkville powers the underlying loyalty and referral engine, Blend was responsible for translating that functionality into a polished, intuitive mobile experience. The firm architected the UI and handled all API integrations, ensuring Perkville-powered loyalty features were fully embedded within the Stretch Zone app.
“Perkville gave us the loyalty infrastructure we needed, and Blend ensured it showed up beautifully in the app,” said Trawick. “The result is an experience that feels effortless for members.”
Members can now:
Earn points for visits, milestones, and referrals
Redeem rewards unique to their home studio
Join and track challenges tied to behavior
Refer friends using personalized referral links
All powered by Perkville’s loyalty engine and delivered through Blend’s native interface.
A Blueprint for Multi-Location Fitness and Wellness Brands
For fast-scaling fitness and wellness franchises, the Perkville–Stretch Zone collaboration demonstrates how loyalty can drive growth without operational complexity:
A single loyalty system managed centrally in Perkville
Real-time updates pushed instantly across all locations
Native app integration that enhances—not fragments—the member experience
Local flexibility that keeps loyalty relevant in every market
“Our mission at Perkville is to make loyalty simple, scalable, and impactful for multi-location brands,” said Sunil Saha, CEO of Perkville. “Stretch Zone is a great example of how to embed best in class technology into a unified member experience.”
Perkville’s Role Within the Fitness Industry Technology Council
Perkville is an active member of the Fitness Industry Technology Council, a collaborative group of leading technology providers dedicated to advancing innovation, interoperability, and best practices across the global fitness and wellness industry.
FIT-C is a non-profit membership organization that unites leaders, innovators, and organizations shaping the future of fitness through technology. Representing influential suppliers, operators and fitness professionals across the global fitness ecosystem. FIT-C fosters collaboration, education, and the responsible adoption of technology to enhance the member experience, accelerate innovation, and strengthen the fitness industry worldwide.