HOW TO CREATE A GREAT MEMBER APP EXPERIENCE & WHY IT MATTERS

Panelists include:

Fitness enthusiasts' use of mobile applications have soured over the years and customers expect connectivity with the brands they trust 24/7. With recent COVID related health concerns and capacity restrictions, many members have been forced to shift more of their workout time to at home versus in the gym. A strong mobile app experience and integrated ecosystem can keep them connected and engaged with the fitness facility brands and communities they love anytime.

Gym owners and operators must be ready to compete in the digital fitness space.  The quality of the mobile app experience can have a tremendous impact on member retention and satisfaction in addition to providing a turnkey digital-mobile solution.

Topics include:
- Digitization of all processes in direct customer interaction
- Digital processes to enable scalability 
- Sales efficiency with targeted rewards, referrals journeys, and promotions
- Automatic member guidance and motivation
- Personalizing based on cluster target groups 
- Clearly defined member journey with success monitoring and training plan progression
- Member motivation and engagement