About FIT-C
About FIT-C
The Fitness Industry Technology Council (FIT-C) is a non-profit membership organization founded in February 2012 to unite leaders, innovators, and organizations in shaping the future of fitness through technology. Our mission is to foster collaboration and drive meaningful innovation that enhances the fitness user experience worldwide.
Representing some of the most influential companies in the fitness sector, FIT-C serves as a hub for knowledge sharing, strategic partnerships, and the thoughtful adoption of technology. We believe that when industry stakeholders work together, we can accelerate progress, improve member outcomes, and strengthen the global fitness community.
Our Mission
To increase collaboration and innovation in the fitness industry, enhancing user experience through the responsible and strategic use of technology.
Our Core Objectives
Advance Technology Adoption – Drive the fitness industry forward through the thoughtful integration of emerging and existing technologies.
Educate and Inform – Develop and promote resources to help industry participants stay informed and competitive.
Foster Collaboration – Encourage partnerships and knowledge exchange across all sectors of the industry.
Promote Inclusivity – Ensure every sector of the fitness industry has the opportunity to participate in shaping its technological future.
Leadership
FIT-C is guided by an experienced and diverse Board of Directors:
Join the Movement
FIT-C welcomes organizations and professionals who share our vision for a stronger, more connected fitness industry. Whether you are a technology provider, club operator, or industry partner, there is a place for you in our network.
