Is Data A Four Letter Word? Opportunities & Challenges In Applying Data In Fitness Businesses 

A recent survey from Deloitte noted that “49 percent of respondents believe data analytics helps them make better decisions, 16 percent say that it better enables key strategic initiatives, and 10 percent say it helps them improve relationships with both customers and business partners.”

Before taking full advantage of data and analytics, businesses need to know how to get the most value from their data. The first step is understanding the challenges faced in doing so. Here are just a few of the roadblocks gym and health club operators must overcome in leveraging data:

- The volume and variety of data sources can be diverse and vast;
- No coherent, scalable data infrastructure to provide a comprehensive view of the data exists;
- Integrating disparate sources of data effectively is often hard to do;
- Data governance and policies for maintaining data quality do not exist; and
- Inadequate skill sets to understand how to harness data and analytics tools effectively.

So how can you take advantage of the data you have in your fitness business while overcoming these and other challenges?

FITC CEO Bryan O’Rourke will host this exploration of data in this expert series webinar with several fantastic guests:
- Alan Leach - Global expert on digital marketing, CEO and Director of the award-winning West Wood Clubs in Ireland, and Chairman of IHRSA.
- Lyle Gadin - Experienced fitness operator and Co-Founder and VP of Strategy at MOTUS Consumer Insights.
- Dana Milkie - Experienced health club and fitness professional and GM of EGYM North America.

EGYM, in collaboration with Fitness Industry Technology Council, invites gym, health club, and studio owners and operators to this critical discussion.