FITC CEO Presents On Competing In A Post Pandemic World: Challenges, Opportunities, And Dynamics Facing Fitness Facilities & Industry In The Years Ahead

The Fitness industry was dramatically impacted around the glob by the CORONA VIRUS. This accelerated many aspects of change creating great adverse impacts while also enabling fantastic opportunities. Bryan O'Rourke explores the future in this presentation. LEARN MORE

FITC CEO Presents On Big Tech: What Is Coming And What It Means For Health And Fitness

At ISPO Digital 2021 Bryan O'Rourke Shares His Views On Big Tech And Is Impact On Health And Fitness. LEARN MORE

Fitness Industry Technology Trend Report Overview 2021

Bryan O'Rourke and the Fitness Industry Technology Council share this recap of 5 key trends that technology is driving in 2021 and beyond. LEARN MORE

FITC CEO Presents On The Future Of Personal Training & Health Coaching In Europe In 2021 And Beyond

COVID created a painful impact on the over 70,000 personal trainers in much of Europe. Many trainers innovated using technology platforms like Instagram to serve clients. With mega-trends of technology, chronic disease, demographics. and big tech in the health care marketplace, health coach services combining knowledgable professionals armed with tech tools will be a great opportunity in the years ahead. LEARN MORE

FITC CEO Presents Big Tech Impact On Health And Fitness Saudi Arabia 2020

An overview of key trends for the health club sector with references to the Saudi Arabian's marketplace. LEARN MORE

FITC CEO Presents The Apple Impact On Health And Fitness In 2020 And Beyond

Bryan O'Rourke outlines Apple's impact on health and fitness. Apple along with other BIG TECHNOLOGY companies like Google, Samsung, and Amazon, are all entering the health and fitness industry category as one of the remaining huge growth markets for their services business. How can the fitness industry like health club and gyms react and survive through this change? The market will grow overall as a result of the entry of big technology into this industry space. READ MORE

FIT-C Names Hans Muench As Director of International Business Development

Hans Muench has formally assumed the role of Director of International Business Development for the Fitness Industry Technology Council (FIT-C). The FIT-C has become an important source of thought leadership, and a forum for tech companies, large and small, to share news and best practices. “I am thrilled to be part of this cutting-edge global group,” stated Muench, a Canadian with a German passport who has lived and worked in seven countries on three continents. He has been living in Switzerland since early 2014. READ MORE

A new partnership is now ready to hit the fitness sector!

Nathalie Smeeman – Executive Director of EuropeActive/EHFA is delighted to announce the new collaboration with Fitness Industry Technology Council (FIT-C) which will start from October 2014. She states that she looks forward to learn more about digital technology and regulate standards in Europe. At the same time, FIT-C President Bryan O’Rourke remarks: "We are delighted to work closely with EuropeActive as advancing technologies are creating a new era requiring deeper collaboration for the global health and fitness industry."       READ MORE