Fitness For Real People

EGYM, in collaboration with Fitness Industry Technology Council, invites gym, health club, studio owners, and operators to understanding one of the most critical areas of investment is designing a member experience and fitness floor that caters to the expectations of exercisers, further confirming our belief that fitness is going member-centric. But to build a member experience that works for real people, operators need to understand what real people want.

Our experts Dana Milkie of EGYM and Chris Craytor of ACAC will share their insights with host Bryan O’Rourke of IHRSA and the Fitness Industry Technology Council on understanding the desires of exercisers at the center of this new member-centric universe and provide actionable advice on how digital strategy can help meet member expectations head-on.

One of the key findings is that the most critical area of investment is designing a member experience and fitness floor that caters to the expectations of exercisers, further confirming our belief that fitness is going member-centric.

But to build a member experience that works for real people, operators need to understand what real people want.

Topics will include:
* The findings of our survey
* Understand the desires of exercisers at the center of this new member-centric universe
* Provide actionable advice on how digital strategy can help meet member expectations head-on