The Global FitTech Adoption & Business‑Model Benchmark

Presented by the Fitness Industry Technology Council

Digital Pulse 2026 is a multi-continent research initiative designed to map how technology is transforming the global fitness industry. Modeled after leading market reports, this landmark project will capture how operators are deploying tech, how consumers are responding, and how innovation is reshaping revenue, retention, and strategy.

Public Release: June 2026

🔍 Why This Research Matters

Today’s fitness technology landscape is defined by fragmented, region-specific datasets that fail to reveal global trends. Most existing research focuses narrowly on hardware, leaving out the critical layers of software, wearables, AI, and emerging innovations like GLP-1 integration or immersive VR. ROI claims are often anecdotal, with little empirical evidence to back them. And for investors, policymakers, and health systems, there’s a lack of actionable guidance to inform decisions. Digital Pulse 2026 addresses all of these gaps head-on: delivering a unified, standardized dataset across 50+ countries, offering a full-stack technology lens, providing quantifiable financial impact insights, and equipping key stakeholders with the intelligence they need to allocate capital, shape regulation, and build global health partnerships.

🧪 Scope & Methodology

  • Global Survey: 1,000+ operators by region/type/size

  • Consumer Panel: ~10,000 respondents on tech satisfaction

  • Operator Interviews: Deep dives into digital-first models

  • Financial Modelling: ROI, tariffs, “cost of hesitation”

  • Interactive Portal: Sponsor dashboards + public insights

🎯 Value to Partners

  • Thought Leadership: Co-branded on global industry standard

  • Lead Generation: Access to opt-in directory of tech-seeking gyms

  • Policy Influence: Shape guidance to regulators

  • Impact Evidence: Boost ESG narratives with data

🤝 Join the Initiative

Help us map the digital future of fitness. Become a sponsor or research partner today.