On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card.

What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results?

Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions.

There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience.

Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand.

About Kelly Card

As the SVP of Partner Relations, Kelly is responsible for technology and service partnerships that enrich the club and user experience through integration advancement and the evolution of Fitness Industry best practices. She is a Board Member for the Fitness Industry Technology Council and Co-Founder for Industry FIT.