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The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


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ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging With Bryan O'Rourke

March 12, 2019

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: “What are the future trends and current possibilities in technology.” Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

Powerful Quote:

“Any emerging tech is like teenage sex. Everyone talks about it, nobody really knows how to do it,  everyone thinks everyone else is doing it, so everyone claims they are doing it.”

Highlighed key topics discussed:

Bryan shares his thesis for the webinar, which is that technology trends represent a paradigm shift in how people work, age, live, care for and interact with one another.

Bryan discusses the need to change the view of the world from linear to exponential. Moreover, he stresses that the important thing to focus upon is not the technology and the hype surrounding it, but how that tech can be used to benefit the lives of its user in a meaningful way.

Bryan talks about how technology changes both expectation and behavior, challenging us to reexamine stereotypes, particularly when it comes to active agers. He then shares five dynamics of user experience along with six key drivers and patterns that are implicated by this technological evolution, and how these will effect how organizations operate in the future.

Most people are aware of the internet of things. How can the data collected by these newly ubiquitous sensors, especially when used in conjunction AI and machine learning, be used to improve people's lives, particularly in active aging?

Bryan discusses why he believes that the augmented reality and virtual reality marketplaces are poised to boom, along with other new technologies, and shares what those implications will be.  

“Enormous, enormous implications:” Bryan talks about the massive growth of artificial intelligence and its tremendous potential, followed by the a discussion of robotics and automation and a wrap-up of how entrepreneurs should act upon this information. Remember: using tech solely for the sake of tech is not a good thing!

Resources:

https://www.icaa.cc/

https://www.slideshare.net/Bryankorourke/presentations

Guest Contact Info:

www.bryankorourke.com

bryankorourke@gmail.com

https://twitter.com/bryankorourke

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163 

Tags: ICAA, Bryan O'Rourke, Technology, Active Aging
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