This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes well known and highly regarded Adam Zeitsiff to the show. Adam is currently the President & CEO of Gold’s Gym International where he oversees the global icon with more than 650 locations serving 3+ million people across six continents in 29 countries. With a background in technology, Adam shares his views on the challenges his organization faces and in advance of participating in the Fitness Industry Technology Council’s latest webinar on enhancing digital engagement. This episode focuses on Adam’s perspective on technology and how Gold’s Gym pivoted their offerings in the midst of a global pandemic.
If you are interest in learning more about digitizing the customer/member experience with Adam, Bryan, & Dana Milkie of eGym on Tuesday, August 11th at 2PM EST, please register for the event here: https://egym.zoom.us/webinar/register/5015962309571/WN_uTjhWui8S7C-qRgDiLagqQ
If you are interested in learning more IHRSA’s Innovation Summit on September 11th, you can visit their website at http://hub.ihrsa.org/innovation-summit.
One Powerful Quote:
9:18: “I think that’s kinda what we have to do as an industry either we’re doing it ourselves or as smaller brands. We just have to leverage partners because now it’s just survival…I think even as a smaller brand, if you’re going to survive, you gotta be hybrid in your offerings and so I think technology took a step forward even more as a survival requirement… and not just doing it because others are doing it in some way, shape, or form.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:04: Adam shares with Bryan his perspective on the update where things stand for Gold’s Gym.
7:32: Bryan asks Adam his general observations on technology in the wake of the global pandemic. Adam shares his thoughts and why he thinks adopting technology is now a survival requirement.
10:42: Adam highlights the top technology implementations Gold’s Gym enacted with their app group classes scheduling, open AMP music licensing, and large content generated by their global franchisees.
15:25: Bryan wraps up the show and inquires with Adam on his final words of wisdom. Adam notes there is a great opportunity to take advantage of the perception that the industry can be a place of health, wellness, and preventative care. He notes there is a chance to become a difference maker in their lifestyle.
Bullet List of Resources:
https://www.linkedin.com/in/adam-zeitsiff/
Guest Contact Information:
https://www.linkedin.com/in/adam-zeitsiff/
https://www.facebook.com/adam.zeitsiff
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/