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Fit-C - Fitness Industry Technology Council

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Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


Latest FitTech News & Info:

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NovoFit: Recognizing Global Trends & Stoic Leadership With Barry McDonald

January 27, 2025

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Barry McDonald to the show. Barry is the CEO of NovoFit, an Australian owned and operated fitness equipment distribution company representing some of the top brands in the industry. With 20 years in the health and fitness industry, Barry has extensive experience and insight into the evolving potential of health, fitness, and wellness experiences from leading large-scale health club operations nationally to designing and developing premium fitness facilities across Australia and New Zealand. Today, he joins Bryan in a conversation on key global fitness trends, stoic leadership concepts, and other pearls of wisdom.

One Powerful Quote:

30:25: “Never take yourself too seriously and be willing to take on things that are uncomfortable.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:29: Bryan opens the show by asking Barry about fitness trends happening in the market.

13:17: Barry shares his experience from his previous roles and at NovoFit.

16:41: Bryan inquires with Barry about challenges faced by operators.

21:36: Barry gives his thoughts and experience on the new age of work today.

30:11: Barry imparts his pearls of wisdom to the listeners.

Bullet List of Resources:

https://novofit.com.au/

Guest Contact Information:

https://www.linkedin.com/in/barry-mcdonald-297a38a8/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: Technology, Fitness, Health, Australia, NovoFit, Bryan O'Rourke, Barry McDonald, Operators, Leadership, Suppliers
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