• Home
    • About Us
    • FIT-C Testimonials
    • Contact Us
    • Current Members
    • Benefits of Membership
    • Membership Levels and Dues
    • Membership Sign Up
    • Manage Member Account
  • Digital Pulse 2026
  • Innovation Award
  • Global Startup Outreach
    • Conquering the Crisis: How Tech Will Help Gyms Pivot
    • Closing the Health-Fitness Gap: How You Can Stay Competitive
    • Fitness & The Future of the Health Coach Professional
    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
    • The Impact of a COVID Vaccine on the Health Club Industry
    • Fitness & Technology Trends In 2020 With ClubCorp
    • Why A Great Member App Experience Matters
    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
    • Is Data A Four Letter Word?
    • Mindset & Your Fit Tech Strategy
    • User Experience & Your Fit Tech Strategy
    • New Economics & Your Fit Tech Strategy
    • Fitness For Real People
    • Fitness + Technology Podcast
    • FIT-C YouTube
    • What's New
    • FIT-C Press Release
    • Partnerships
    • Blog
    • Press Release - Fitness FPI
Menu

Fit-C - Fitness Industry Technology Council

Success Through Collaboration
  • Home
  • About FIT-C
    • About Us
    • FIT-C Testimonials
    • Contact Us
  • Membership
    • Current Members
    • Benefits of Membership
    • Membership Levels and Dues
    • Membership Sign Up
    • Manage Member Account
  • Digital Pulse 2026
  • Innovation Award
  • Global Startup Outreach
  • Virtual Sessions
    • Conquering the Crisis: How Tech Will Help Gyms Pivot
    • Closing the Health-Fitness Gap: How You Can Stay Competitive
    • Fitness & The Future of the Health Coach Professional
    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
    • The Impact of a COVID Vaccine on the Health Club Industry
    • Fitness & Technology Trends In 2020 With ClubCorp
    • Why A Great Member App Experience Matters
    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
    • Is Data A Four Letter Word?
    • Mindset & Your Fit Tech Strategy
    • User Experience & Your Fit Tech Strategy
    • New Economics & Your Fit Tech Strategy
    • Fitness For Real People
  • Podcast
    • Fitness + Technology Podcast
    • FIT-C YouTube
  • News
    • What's New
    • FIT-C Press Release
    • Partnerships
    • Blog
    • Press Release - Fitness FPI

Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


Latest FitTech News & Info:

Blog
The Church of Hype: Fewer Prophets and More Builders By Bryan O'Rourke
about 4 days ago
Bryan K. O'Rourke: Best Digital Transformation Leader in the Fitness Industry of 2025
about a week ago
The Roaring ’20s 2.0: Why the Fitness Industry’s Next Act Will Ride the Bubble and Aftershock
about a week ago

Fresh Tweets:


Subscribe to Blog

Via email or RSS reader:

Blog RSS

Successfully Augmenting Fitness Facility Products & Services With Garrett Marshall

April 28, 2025

In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett’s expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of Wellbuilt Ventures, helping clients scale revenue through data-driven strategies, and serves as an advisor to Vi, assisting leading health organizations in maximizing member health outcomes and financial returns. In this conversation, Garrett shares insights from his career, discusses his latest business ventures, and offers his perspective on emerging trends shaping the future of fitness and wellness.

One Powerful Quote:

30:01: “If you want to continue to be able to deliver as a best in class provider of fitness, you need to be able to at least have exposure to these other things that are hyper relevant to their overall health.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:48: Bryan and Garrett talk about discerning great ideas and execution with technology.

12:41: Bryan and Garrett discuss how to successfully augment business product with a service.

25:24: Bryan asks Garrett about the most appealing wellness categories.

31:56: Garrett shares his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.wellbuilt.ventures/

https://www.vi.co

http://www.TheCompoundHQ.com

https://www.xponential.com/

Guest Contact Information:

https://www.linkedin.com/in/garrettmarshall/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: Bryan O'Rourke, Garrett Marshall, Technology, Fitness, Wellness, Product Strategy, Exponential Technology, Wellbuilt Ventures, Vi, Operationalization, Augmentation
Comment
Newer / Older
Back to Top

Copyright © 2025 | Fitness Industry Technology Council

 

Home / Contact