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Fit-C - Fitness Industry Technology Council

Success Through Collaboration
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    • Conquering the Crisis: How Tech Will Help Gyms Pivot
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    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
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    • Fitness & Technology Trends In 2020 With ClubCorp
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    • How A Great Member App Can Improve Retention & Drive Revenue
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Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


Latest FitTech News & Info:

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The Church of Hype: Fewer Prophets and More Builders By Bryan O'Rourke
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The Roaring ’20s 2.0: Why the Fitness Industry’s Next Act Will Ride the Bubble and Aftershock
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AI Front Desk: Transforming Frontline Work With Brian Holmes

November 03, 2025

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Brian Holmes, CEO and Founder of AI Front Desk. With hiring, training, and retaining frontline workers becoming increasingly challenging, AI Front Desk offers innovative artificial intelligence solutions that handle complex business tasks directly. By reducing dependence on traditional staffing models, the company helps streamline operations, improve efficiency, and minimize errors. Brian joins Bryan to discuss his company’s approach and the practical impact these solutions are having across the industry.

One Powerful Quote:

32:05: “Yes you can get to where you want to go. You just won’t get there as fast as you want.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:47: Bryan opens the show by sharing Brian’s entrepreneurial background.

8:42: Bryan asks Brian about the key lessons that led to the founding of AI Front Desk.

13:47: Bryan discusses the timeline behind launching AI Front Desk.

17:09: Brian addresses common misconceptions about agentic AI.

20:22: Brian outlines some of the core functions that AI Front Desk can perform.

25:33: Brian highlights the biggest challenges organizations face in adopting the technology.

31:20: Brian imparts his final pearls of wisdom to the listeners.

Bullet List of Resources:

https://aifrontdesk.com/

Guest Contact Information:

brian@aifrontdesk.com

https://www.linkedin.com/in/brian-holmes-0a448566/

https://x.com/BrianAIFrontDsk

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: Bryan O'Rourke, Brian Holmes, AI Front Desk, Technology, Fitness, Automation, Staffing, Agentic AI, Retention, Customer Journey
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