London, UK | 18th December 2025
Keepme.ai Appoints Steffie Bryant as President to Support Accelerating Growth in Agentic AI for Fitness Ops
Keepme, the leader in agentic AI solutions for the fitness industry, today announced the appointment of Steffie Bryant as President, effective 1 January 2026. The appointment reflects the company’s strong momentum and marks the next natural step in its evolution as demand accelerates for AI-driven member acquisition across the global fitness market.
Since joining Keepme two years ago as Chief of Staff, Bryant has demonstrated exceptional leadership and been instrumental in scaling the business during a period of rapid adoption of AI agents and smart automation by fitness operators. Promoted to Chief Operating Officer and appointed to the Board of Directors last year, she has overseen the company's core functions including sales, marketing, engineering, and customer support. As President, she will assume full responsibility for day-to-day operations, with a focus on execution, scale, and delivering measurable growth outcomes for fitness brands.
The appointment strengthens Keepme’s leadership structure as the company expands its footprint with multi-site operators across the globe. Founder and CEO Ian Mullane will continue to focus on long-term vision, strategy, and product direction, as well as strategic partnerships and external growth opportunities.
"Over the past two years, I've had the privilege of watching Steffie drive this business forward through relentless execution, professionalism, and a genuine passion for both our mission and the industry we serve. Through her performance in the business and her contribution as a board member, we have no doubt she is the right leader for what comes next.”
Commenting on her appointment, Bryant said:
“I'm thrilled to step into the role of President at Keepme and lead our exceptional team as we continue pioneering the future of agentic platforms. We have a clear vision and strategic roadmap that positions us at the forefront of innovation. I am really looking forward to building on Keepme's strong foundation and accelerating our mission to deliver cutting-edge solutions that redefine what's possible in autonomous agent technology in the fitness sector.”
The creation of the President role formalises a leadership progression that has been underway for nearly two years and reflects Keepme.ai’s commitment to building the operational depth, leadership capacity, and execution speed required to support its ambitious plans for the year ahead.
As fitness operators increasingly look to modernise lead management, improve conversion rates, and scale member acquisition through automation, Keepme is positioned at the forefront of this shift, providing always-on AI agents that engage prospects, qualify demand, and drive growth at scale.
About Keepme
Keepme is the leading agentic AI platform for the fitness industry, helping operators drive member acquisition through AI agents and intelligent automation. By automating prospect conversations, follow-ups, and lead conversion across digital channels, Keepme’s Antares enables fitness brands to grow more efficiently while delivering a consistent, high-quality prospect experience.
For more information, visit www.keepme.ai
Media Contact:
Hilary McGuckin
Director of Marketing