Denver, Colorado, March 6, 2025 (8:30 AM MT)
EGYM is revolutionizing the fitness industry with a dynamic expansion of its ecosystem. It brings together cutting-edge testing, training planning, and implementation into a seamless, hyper-personalized workout experience. At the heart of this innovation is EGYM Genius, the most advanced AI tool in the fitness industry. It transforms the fitness experience for members, trainers, and operators while driving measurable business success.
Introducing the Smart Strength Squat: The Future of Strength Training
Squats are widely recognized as one of the most effective exercises for building strength, stability, and mobility. EGYM is celebrating this essential movement with the latest addition to its Smart Strength series: the M20 Smart Strength Squat.
EGYM Smart Strength machines combine digital resistance, guided movement, and automated adjustments for a safe, effective, and fun training experience that delivers results.
Designed to make one of the most challenging exercises safer, and fully personalized, the Smart Strength Squat reimagines this popular fully-body exercise for a smart workout experience. Its intelligent technology adapts to individual needs, utilizing advanced training methods—including explonic and negative modes—only achievable with electronic strength machines.
Innovative Insights with the Squat Flexibility Test
To further enhance personalized training, EGYM has developed the Squat Flexibility Test within the Fitness Hub. The Fitness Hub is EGYM’s flagship onboarding machine, enabling fast onboarding, intuitive body analysis, flexibility tests, and the visualization of training progress to elevate member support.
With the Squat Flexibility Test, EGYM operators and members will benefit from an even more precise, data-driven, and comprehensive onboarding experience. This breakthrough 3D analysis technology assesses mobility, strength, and balance simply and smartly, making it an integral part of a holistic health and fitness strategy.
The Squat Flexibility Test generates a BioAge Flexibility Score, correlating mobility with biological age and providing an essential metric for tracking progress. Integrated with EGYM Genius, these insights feed directly into AI-driven workout plans, ensuring members receive precise, goal-oriented workout recommendations to achieve fitness goals faster and safer.
EGYM Genius = Empowering Trainers and Members
The EGYM ecosystem is built for continuous learning and adaptation and at its core is EGYM Genius. After launching in 2024, the latest developments of this industry-leading AI tool are set to further streamline and optimize the workout experience for operators and members alike.
With every tracked workout, EGYM Genius refines and personalizes training, ensuring each workout is tailored to individual needs. This powerful AI-driven software helps both trainers and members achieve their fitness goals faster and more efficiently. Genius also integrates seamlessly with over 200 of the world’s leading fitness brands and constantly evolves through real-time workout data, ensuring a smarter, ever-improving workout experience.
EGYM Business Suite 2.0: The Future of Club Management
EGYM is not just transforming workouts—it’s also optimizing club management. The new EGYM Business Suite 2.0 simplifies operations with a centralized, data-driven platform featuring single sign-on access to all EGYM products and services.
Operators gain real-time insights into usage behavior, optimize their management tools, and enhance member retention through smart analytics and automation. The result: increased club efficiency and reduced complexity—all in one central location.
Discover the future of fitness at HFA
Explore the most powerful EGYM Experience to date at HFA 2025 in Las Vegas and experience these groundbreaking innovations firsthand. Book an appointment now: https://bit.ly/4i0KVdp
Booth #1203
About EGYM
EGYM is a vertically integrated market leader in the fitness and health industry with the vision of transforming healthcare from repair to prevention. EGYM partners with companies to improve employee health by providing access to fitness and health facilities and equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels. Corporates benefit from reduced healthcare costs and increased productivity, and clubs from a growing membership base that stays engaged. For more information about EGYM, please visit egym.com.