The New Era Of Ideas - Is The Health Club Industry Ready? by Bryan K. O'Rourke

Creativity, innovation, disruption; you know the buzz words. I and many others have written extensively on the topic; from the creative destruction of health and wellness to the latest innovations in fitness and health. Why ? I hear it from many well respected and highly touted professionals almost daily, "The Fitness and Health Club Industry have got to change." The purpose for writing on these subjects is to reassure my colleagues that yes things are going to change and its going to be sooner than later.

That notion was reinforced this Sunday morning, as I paged through the latest content streams for the week ahead, I saw something that

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