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The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


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LeisureLabs And FitnessKPI Have Announced A Strategic Agreement To Enhance Fitness Clubs In The U.K. 

December 14, 2023

LeisureLabs, a prominent digital transformation and software development company for fitness, health, and leisure brands, will collaborate with FitnessKPI, to develop and supply their Business Intelligence (BI) tool for the fitness clubs and gyms in the UK. LeisureLabs will serve as an Ambassador for FitnessKPI through this partnership.

According to Alex Peacock, Founder of LeisureLabs, “FitnessKPI is the first and most comprehensive BI solution in the fitness industry. This agreement will create a unique synergy that enables clients to focus on true innovation.” Peacock expressed excitement about the collaboration, which aligns with LeisureLabs' mission to provide brands with software options beyond the traditional "buy or build" approach. The partnership allows LeisureLabs to focus on delivering best-in-class engineering and design while leveraging the technology provided by FitnessKPI.

Pablo Viñaspre, CEO of FitnessKPI, stated “Our goal is to assist fitness clubs in improving decision-making processes and achieving better results in areas such as retention, sales, and revenue”. Viñaspre believes that the agreement will enable them to enter the highly competitive UK fitness industry. He described LeisureLabs as the ideal technological partner to match their company as they strive to keep up with their rapid growth. “By adding our product to LeisureLabs portfolio, we aim to enhance the competitiveness of the UK fitness market." Added Viñaspre.

FitnessKPI is a powerful tool that transforms data into actionable insights, propelling fitness businesses to new heights. Through seamless integration with any database, it automatically collects data and presents it in a user-friendly format. Additionally, the Artificial Intelligence, ANNA, can swiftly analyze the business and make accurate predictions.

About LeisureLabs

LeisureLabs is a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry.  With a world class team of experts in user experience design, project management and engineering, LeisureLabs work with a wide range of platforms to allow clients to focus their development on true innovation and differentiated experiences for their brand.

Clients include EGYM, David Lloyd Leisure, Gold’s Gym, Crunch Fitness, The Gym Group, Fitness First, Psycle, Endurance Zone and Move Technologies.

About FitnessKPI

FitnessKPI is a prominent technological company in the Fitness Industry, renowned for its expertise in data analytics. With a strong presence in more than 15 countries and a network of more than 500 clubs, it has solidified its position as the industry leader in offering state-of-the-art technology for data-driven decision-making.

FitnessKPI, has been developed in-house by a team of experts with over 25 years of management experience in the fitness industry. This ensures that this platform is tailor-made to meet the specific needs and challenges faced by fitness clubs.

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