For episode 63 we sit down with CEO of Motosumo, Kresten Juel Jensen.

Technology in the Group Fitness space has recently been a big trend. How do we address the challenges in this space and address the changes?

Group Fitness has the potential to create a community where members stay with a facility for years. There is a whole new level to this community and engagement that fitness technology can provide.

Catering to the variety of goals to those that attend classes is challenging. On Episode 63 we discuss how you can individualize, personalize or identify the common drivers that all groups have to motivate them and get them to come back. Kresten explains how we use the data to get that effect through technology in the most positive and successful manner.

About Motosumo

Motosumo is one network connecting people participating in group training. One that makes people come back and invite others to adopt the good habit of training together.

2018 will be yet a very interesting year with the recent investment round fueling the growth of Motosumo in Europe and US as the first mobile only service connecting every participant in group training. In a real time. A unique combination of coaching, gaming, and social network. Available to any gym, independent of hardware.

For bikes and equipment without sensors, Motosumo is the first application in the World to use the built-in motion sensors of the phone to compute all relevant training metrics.

www.motosumo.com