Brian Hayden is the Cofounder and CEO at fitness technology startup, ShapeLog. ShapeLog is your new personal trainer - their patented data collection platform helps gyms and trainers make more money by delivering better client experiences. Brian previously founded and ran the education technology company, HeatSpring. He also teaches B2B sales at the University of Michigan's Center for Entrepreneurship.
For episode 19 we’re growing stronger, and tracking while we do it. Discover how ShapeLog relates to your fitness business in the age of exponential technologies that are now affecting the new member orientation experience and strength tracking alike. Brian delivers a fresh perspective as a new business in our space, as well as the challenges and incredible opportunities that can exist when companies drop the walls and start sharing data and ideas for collaboration.
If you are a club owner, operator, or trainer interested in the next generation of strength tracking, or have been curious about how to use seamless technology to create a captivating first 30 days for a new club member, this is the show for you.
Brian is sharing with us how forming a team of specialists from the Internet of things combined with an ethos to help transform the health of millions of lives through machine learning and artificial intelligence is now paving the way for what strength training will be in our industry.
As we cycle down from IHRSA 2017 this month, a lot of club leaders are filled with new information. From this show, you’ll gain a few key tactical steps to take inspired action from.
Listen To Episode 019 As Brian Uncovers
Why the IoT solution for strength tracking is changing our fitness space
How approaching group strength training is inevitably different than normal group classes
Understanding "The Death of The Leaderboard"
Why strength tracking is more "vulnerable" data for clients and new members
How machine learning and AI use data points collected from stand alone equipment sensors
Why Brian chooses to teach B2B at the university to maintain his vantage point in our space
What smart club owners, operators, and trainers can do with the IoT sensors like ShapeLog
What the future of strength training, combined with wearables and IoT sensors like ShapeLog, will do to help maximize trainer time and reduce attrition in clubs.
How to radically upgrade the new member experience using tailored programming with the IoT
Top 3 Takeaways From The Show
The way our industry strength trains and how we track it is changing. Personalized workout plans, automated tracking, accountability and motivation are all things that great trainers and coaches already do, but with these retrofitted sensors that use the IoT to automatically track strength training workouts, the trainers and coaches of today and in the future will have technology on their side.
Strength training is the second most popular form of exercise with health benefits that surpass many other modalities. With the Internet of things and sensors like ShapeLog guiding new members into a dynamic and engaged initial 30 day experience will help club a operators bottom line. Not only reducing attrition, but through increasing the likelihood of member's results - which is why they came into the club in the first place.
The personal training model in our space does not scale, and that’s a problem for trainers, clients, and fitness clubs. However, group training that’s data-driven is a perfect marriage with personal training when contextualizing the data and making complicated numbers easy for everyone to wrap their heads around and take inspired action from. This must be one of the missions for the greatest coaches and clubs in our space. Most people who start working out just want to know what to do Whether you’re data-driven or you just want the right direction based on the data your body is creating, the Internet of things is showing us with companies like ShapeLog that we can provide a trusted On-Ramp solutions that will benefit the user and member for the long-term.
Power Quotes From Brian
"Strength training is the second most popular form of exercise - right behind walking. Strong is beautiful, measurable, and the best way to stay healthy at every stage of life. Understanding a few key metrics about yourself has the potential to change your life forever." - Brian Hayden on the Fitness + Technology Podcast
"Trainers don’t ‘scale’, and that’s a problem for trainers, clients, and fitness clubs alike. People in the U.S. spend more than $10B on personal trainers in the US. every year. Those 6.5 million people will use this information to have better conversations with their trainers. Good trainers have told us that they welcome those conversations – visibility of client data is a ‘magical bridge’ that keeps clients engaged and less likely to drop out of the program." - Brian Hayden on the Fitness + Technology Podcast
Resources Mentioned From Brian
ShapeLog Report: How evidence based strength training builds communities
ShapeLog on Twitter
ShapeLog on facebook
ShapeLog on LinkedIn
ShapeLog and Inspire Fitness Deliver “Connected Strength” Experience at IHRSA 2017
Support This Podcast
Share this episode with someone you care about
Contact FIT-C for podcast sponsorship and partnership opportunities
Download the 2017 Tech Trends report
Thanks To Our Outstanding Sponsors
Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com
The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today
Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com