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Fit-C - Fitness Industry Technology Council

Success Through Collaboration
  • Home
  • About FIT-C
    • About Us
    • FIT-C Testimonials
    • Contact Us
  • Membership
    • Current Members
    • Benefits of Membership
    • Membership Levels and Dues
    • Membership Sign Up
    • Manage Member Account
  • Digital Pulse 2026
  • Innovation Award
  • Global Startup Outreach
  • Virtual Sessions
    • Conquering the Crisis: How Tech Will Help Gyms Pivot
    • Closing the Health-Fitness Gap: How You Can Stay Competitive
    • Fitness & The Future of the Health Coach Professional
    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
    • The Impact of a COVID Vaccine on the Health Club Industry
    • Fitness & Technology Trends In 2020 With ClubCorp
    • Why A Great Member App Experience Matters
    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
    • Is Data A Four Letter Word?
    • Mindset & Your Fit Tech Strategy
    • User Experience & Your Fit Tech Strategy
    • New Economics & Your Fit Tech Strategy
    • Fitness For Real People
  • Podcast
    • Fitness + Technology Podcast
    • FIT-C YouTube
  • News
    • What's New
    • FIT-C Press Release
    • Partnerships
    • Blog
    • Press Release - Fitness KPI

Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


Latest FitTech News & Info:

Blog
Playlist And EGYM Announce Agreement To Merge And $785 Million In New Equity Investments, Bringing Together Global Leaders In Fitness And Wellness Technology
about 2 weeks ago
Keepme.ai Appoints Steffie Bryant As President To Support Accelerating Growth In Agentic AI For Fitness Ops
about a month ago
The Church of Hype: Fewer Prophets and More Builders By Bryan O'Rourke
about 2 months ago

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Capital, Strategy, & Innovation In Fitness With Pete Moore

January 26, 2026

In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back strategic advisor Pete Moore, Managing Partner at Integrity Square. Pete and his firm specialize in supporting passionate entrepreneurs, high-growth companies, and experienced executives by connecting them with the right sources of capital. At Integrity Square, Pete leads efforts in the health, active lifestyle, and outdoor sectors.

During this insightful conversation, Bryan and Pete explore business strategy with a focus on mergers and acquisitions, private equity, and the current dynamics of the capital markets. They also discuss what today’s operators need to be paying close attention to in order to stay competitive and capitalize on emerging opportunities.

One Powerful Quote:

26:03: “Master the business that you currently own.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:47: Pete shares insights on the current state of mergers & acquisitions and private equity within the fitness and wellness industry.

14:26: Pete offers his predictions for the future of the industry.

20:31: Pete speaks about why some brands are failing to innovate and slowly adopt technology.

25:59: Pete leaves listeners with final pearls of wisdom and key takeaways for operators and entrepreneurs.

Bullet List of Resources:

https://www.halotalks.com/pete-moore/

https://www.integritysq.com/

Guest Contact Information:

https://www.linkedin.com/in/peteymo/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: Bryan O'Rourke, Pete Moore, Integrity Square, HALO Talks, Private Equity, Fitness, Technology, Fitness Operator, Entrepreneurship, Capital Markets, Mergers & Acquisitions
Operational Excellence & Tech Integration With Carrie Kepple →
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