This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations.

One Powerful Quote:

34:57: “If you gamble, you’re just playing off feeling, but if you play the game, you do the right moves, and you live with the results.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:11: Bryan opens the show with Mike talking about his work experience.

7:31: Bryan and Mike talk about technology tools, changes in business development, and defining successful marketing.

30:37: Mike shares his thoughts on understanding contextual data for your business.

Bullet List of Resources:

https://www.loudrumor.com/

Guest Contact Information:

https://www.linkedin.com/in/mikearcelive/

https://x.com/MikeArceLive

https://www.bryankorourke.com/