In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke presents his webinar, “Adopting Proven AI Management Tools in Your Gym Operation,” alongside Pablo Viñaspre of Fitness KPI.
This in-depth session explores how fitness operators can implement practical AI solutions to streamline staff workflows, personalize member experiences, optimize marketing and sales performance, and improve retention and profitability. Bryan and Pablo break down which AI tools are delivering measurable results today, how to integrate them into existing systems, and how to responsibly scale AI across both single-site and multi-site operations.
Designed for gym owners, executives, and industry professionals, this session provides actionable insights to help transform AI from industry hype into meaningful operational impact.
One Powerful Quote:
29:27: “Another mistake is thinking that the customer journey is only to improve retention.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:10: Bryan opens the discussion with Pablo on adopting AI tools today and addresses the confusion many operators face regarding real-world applicability.
12:19: Pablo outlines practical implementation strategies and highlights where operators are successfully deploying AI in sales, lead conversion, operations, and analytics automation.
17:45: Bryan and Pablo discuss high-impact use cases, particularly automating repetitive tasks to improve efficiency and consistency.
23:00: Bryan and Pablo speak on applying AI across the customer journey and mapping touch points to enhance personalization and engagement.
31:44: Pablo speaks on if humans are better than AI with emotional intelligence.
36:00: Pablo speaks on why many operators fail to properly map their customer journey and how AI exposes operational gaps.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/pabloviñaspre/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/