In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar, “Using Data & Technology to Drive Club Revenues,” alongside Pablo Viñaspre of Fitness KPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar provides a clear framework for making more informed decisions and driving measurable, sustainable growth.
You can view the webinar deck here: https://www.slideshare.net/slideshow/using-data-technology-to-drive-revenue-fitness-kpi-12-25-webinar/284677394
One Powerful Quote:
32:48: “So deciding which moments in the customer journey or in the customer experience I can fully automatize and in which ones I have to go fully human to bring that value.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
1:46: Bryan opens the webinar by outlining the agenda, followed by Pablo introducing Fitness KPI and its role in data-driven decision-making for fitness operators.
8:58: Bryan and Pablo discuss why data proficiency is becoming a core organizational competency across the fitness industry.
11:50: The conversation turns to how leading enterprises are using data insights to improve the quality and speed of decision-making.
15:02: Bryan and Pablo explore the challenge many organizations face in extracting real value from AI, despite lagging in the development of critical AI capabilities.
18:57: Pablo identifies the most significant sales revenue opportunities currently available to fitness clubs.
23:31: Pablo highlights brands that are setting the standard for excellence in data insights and analytics execution.
29:01: Bryan and Pablo discuss the future evolution of technology stacks for fitness operators.
34:58: Pablo shares what he believes is the single most important mindset shift required to fully leverage data and technology.
37:40: Pablo explains how operators can translate data into concrete operational actions and meaningful KPIs.
42:25: Pablo provides software recommendations for effectively managing and centralizing data.
45:20: Pablo outlines the key barriers and concerns organizations face when implementing data and technology solutions.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/pabloviñaspre/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/