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  • Innovation Award
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    • About Us
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    • Benefits of Membership
    • Membership Levels and Dues
    • Membership Sign Up
    • Manage Member Account
  • Podcast
    • Fitness + Technology Podcast
    • FIT-C YouTube
  • News
    • What's New
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    • Conquering the Crisis: How Tech Will Help Gyms Pivot
    • Closing the Health-Fitness Gap: How You Can Stay Competitive
    • Fitness & The Future of the Health Coach Professional
    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
    • The Impact of a COVID Vaccine on the Health Club Industry
    • Fitness & Technology Trends In 2020 With ClubCorp
    • Why A Great Member App Experience Matters
    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
    • Is Data A Four Letter Word?
    • Mindset & Your Fit Tech Strategy
    • User Experience & Your Fit Tech Strategy
    • New Economics & Your Fit Tech Strategy
    • Fitness For Real People
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Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


Latest FitTech News & Info:

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about 3 months ago

Fresh Tweets:

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  • This week, on FITC's podcast, @Bryankorourke shares his presentation live from @IHRSA 2023. He covers why the next… https://t.co/M59sqhT2xo
    Mar 28, 2023, 6:56 PM
  • Congratulations to our 2022 Innovation Award Winners: Fitness Park, Philipp Roesch-Schlanderer from EGYM, and… https://t.co/FeaD6J4loB
    Mar 28, 2023, 3:47 PM
  • This week, host @Bryankorourke hosts a webinar with Ian Houghton and @StevensonStrong. The three discuss AI as an e… https://t.co/ZzafHFK1Z5
    Mar 17, 2023, 11:50 AM

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Keepme: Misconceptions About AI Tech Adoption With Ian Mullane

March 04, 2025

This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry.

One Powerful Quote:

26:43: “Every unique idea only becomes executed because of the team that surrounds you.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:00: Bryan and Ian talk about tech adoption barriers across the industry.

8:21: Ian highlights key misunderstandings about AI.

15:52: Bryan inquires about Keepme’s integration with their customers.

18:18: Bryan asks Ian about Keepme’s unique value proposition.

21:54: Ian further talks about Keepme’s interface and communication for potential prospects.

26:26: Ian shares his pearls of wisdom to the listeners.

Bullet List of Resources:

https://www.keepme.ai/

Guest Contact Information:

https://www.linkedin.com/in/ianmullane/

https://x.com/ianmullane

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: Bryan O'Rourke, Ian Mullane, Keepme, Fitness, Technology, AI, Sales, Marketing, Automation, Tech Adoption, Fitness Operator
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