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    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
    • The Impact of a COVID Vaccine on the Health Club Industry
    • Fitness & Technology Trends In 2020 With ClubCorp
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    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
    • Is Data A Four Letter Word?
    • Mindset & Your Fit Tech Strategy
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    • New Economics & Your Fit Tech Strategy
    • Fitness For Real People
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The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


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Matthew Wright: The Value of Data For Member Experience Interview With Bryan O'Rourke

July 01, 2019

This week, on the Fitness + Technology Podcast, Host Bryan O’Rourke welcomes Matt Wright, vice president of personal training and programming at City Fitness in Philadelphia, PA. Matt is a well-known trainer and at the cutting edge of programming, training and technology. 

One Powerful Quote:

 23:03 “I think it’s important that every single member we can direct them towards what’s going to be most accessible to them to build an exercise and healthy lifestyle as a behavior and habits and who they are as a person.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

6:29 Bryan asks Matt’s perspective on what technology brings to the table in terms of the relationship between clubs and trainers, and Matt defines service vs. experience and the role they play in that relationship.

11:22 Brian asks Matt if he sees fitness club orientation shifting from sales to hospitality, and Matt asks Brian how he has viewed fitness club orientation in terms of what fitness professionals are doing from an experience standpoint.

15:00 Matt comments on how he sees the fitness industry beginning to focus more on peoples behaviors and using technology integration to enhance members experiences with their instructors.

18:55 Matt discusses the importance of mastering a few technologies rather than being mediocre at many and shares the three focus points that his organization concentrates on.

23:40 Matt harps on the significance of getting people outside of their comfort zone and his belief in following the SEE method.

25:14 Matt shares a valuable piece of advice for fitness professionals and entrepreneurs on what they should focus on and remember throughout their career.

Bullet List of Resources:

https://www.cityfitnessphilly.com/

https://www.facebook.com/cityfitnessphilly/

Contact Information:

https://www.linkedin.com/in/matt-wright-0627aa8/

https://www.facebook.com/profile.php?id=9339521

https://twitter.com/mattwrightfit

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163 

Tags: Matt Wright, Bryan O'Rourke, City Fitness, Technology, Member Experience
← Rick Mayo: Using Tech & Launching A New Franchise Opportunity Interview With Bryan O'RourkeCraig Miller: The Importance of Data & Digital Strategy Interview With Bryan O'Rourke →
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