This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes colleague and newest FITC member Annie Fältman to the show. Annie is the owner of 360 Träningscenter in Sweden. Within the last year, technology has always played an important role in their clubs with memberships, onboarding, and stay connected through the member journey. They recently joined FIT-C to get the inspiration they need to keep staying relevant and to be part of a great network of best practice. Today, Annie joins Bryan to discuss all things related to inventful solutions, retention, and the customer journey.
One Powerful Quote:
6:20: “The challenge has been to be very inventful in many ways…you’re forced to invent something to make it work there and then. And there’s no room for thinking about it, and trying it, and testing it. And you just push it out there.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:30: Bryan opens the show by asking Annie on her background and how 360 Träningscenter was formed.
6:53: Bryan inquires with Annie about her most inventful solution at 360 Träningscenter.
8:12: Annie describes when 360 Träningscenter deployed their app to measure retention and support their business model.
9:44: Bryan and Annie discuss customer experience and NPS as an ongoing engagement strategy.
11:40: Bryan and Annie discuss Sweden as an early adopter of technology. They touch on SMS marketing and other touchpoints that have helped their customer journey.
15:31: Annie talks about other technology adoptions, membership base, and creative design at 360 Träningscenter.
18:21: As Bryan wraps up the show, Annie shares her final insights to the listeners.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/annie-fältman-4196b4a6/
https://twitter.com/AnnieFaltman
https://www.facebook.com/AnnieFaltman
https://www.linkedin.com/in/bryankorourke/