On episode 66 we invite both Jessie Ehren and Al Marez to join the podcast as we recap one of the worlds largest fitness convention, EuropeActive and FIBO 2018.

Human Capital (the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization) was the topic of this year's EuropeActive event and the perfect relation to Jessie's professional experiences.

Jessie, a consultant within the fitness industry, highlights the benefits in attending EuropeActive, a non-for-profit organization representing the whole of the European health and fitness sector in Brussels. The European health & fitness sector serves over 60 million consumers, generates 26.6 billion Euro in revenues, employs 650,000 people, and consists of 59,055 facilities. An experience to connect, learn and network with some of the most influential leaders in the fitness industry.

FIBO, the leading international trade show for fitness, wellness and health is an expo for sports, nutrition and healthy lifestyle. The event deals with over thousands of dealers, manufacturers, distributors and buyers.

Al, COO of VertiMax, provides some information on the VertiMax product and education and takes time to express the importance of having a presence within your international markets. Along with being part of the new innovations from around the world at FIBO.

About Jessie Ehren

Jessie Ehren, a strong believer of "you don't build a business, you build people and the people build your business" has had years of experience in operations and management. She has now taken on her own journey as a consultant within the fitness industry space. Consistently looking to enrich her own professional growth and applying it to the companies she has the opportunity to work with. Content Creator, Marketer, Education Implementer, Equine and Sports enthusiasts.

About Al Marez

Al Marez is a visionary supporting the Health and Fitness industry. Al is Enthusiast about Health and Wellness in his own life and life of others. Everyday for Al is a demonstration of his commitment to sports and health and how to influence others in a positive manner.

About VertiMax

VertiMax is the most advanced light-load, high-speed training system designed to increase lower body reactive power. With VertiMax, athletes can quickly improve explosive leg power increasing their speed, jumping ability and overall athleticism!

VertiMax is currently being used by 65% of the NFL, 50% of the NBA, 70% of Division 1 colleges and hundreds of high schools across the country.