This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes back Rick Mayo to the show. Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Not only has Rick experienced success as a fitness entrepreneur, he has also delivered keynotes on personal training and fitness business trends to audiences around the world. He has also been an advisor to organizations like the Gold’s Gym Franchise Association and the American Council on Exercise, among others. Rick’s views have been featured in numerous reports, and articles in addition to several books and many podcasts on fitness business trends around the world. Today, Bryan joins Rick to discuss the state of the fitness industry with specifics on generational dynamics, new tech, and the experience economy.

One Powerful Quote:

32:39: “The greatest business models haven’t been invented yet.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:11: Rick introduces Bryan to the show by asking about his professional background.

6:14: Bryan shares with Rick about some of the latest trends in generational dynamics.

9:57: Rick inquires with Bryan about his bullish views on the US economy.

16:43: Bryan speaks on AI technology integrating into overall society.

21:24: Bryan articulates further on the disruption of the experience economy from AI technology.

25:22: Bryan surmises about why people are compelled to create and deploy new tech.

29:32: Rick and Bryan speak on the future of the fitness industry.

Bullet List of Resources:

https://alloyfranchise.com/