This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.
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One Powerful Quote:
19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:13: Bryan opens the show by introducing the panel.
5:29: Bryan asks the panel how they are using integration technology in their respective roles.
11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.
14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders.
21:52: Amie shares her perspective on marketing services as a single source of truth on data.
23:26: The panel shares their additional views on integration platforms impacting the fitness industry.
26:15: The panel shares their observations on integration platform tools for the fitness space.
Bullet List of Resources:
https://www.activewellness.com
Guest Contact Information:
https://www.linkedin.com/in/amie-boring/
https://www.linkedin.com/in/michaelrucker/
https://twitter.com/performbetter
https://www.linkedin.com/in/jarronaizen/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/