In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back industry veteran Carrie Kepple. Bryan and Carrie share a professional relationship spanning over 15 years, including their time serving together on the IHRSA Board of Directors. Carrie is a board member of the Fitness Industry Technology Council and a distinguished leader in the global fitness industry, having worked with prominent organizations such as Gold’s Gym International and Les Mills. Her expertise lies in club operations, and she is the visionary behind Styles Studios, a pioneering fitness concept that combines four boutique studio experiences in one location.
In this conversation, Bryan and Carrie dive into technology stacks, boutique fitness models, and the evolution of hybrid fitness concepts.
One Powerful Quote:
12:03: “Don’t get distracted by the shiny new toy. Stay in your lane.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:00: Bryan opens the discussion with Carrie’s background and the creation of Styles Studios.
6:00: Carrie outlines her top three challenges with tech stack integration.
8:39: Carrie shares her insights on tech stack complexity and the high cost of switching systems.
11:09: Carrie emphasizes the importance of mapping the entire user experience for operators.
15:06: Carrie explores how AI tools can streamline the onboarding and member journey.
21:02: Carrie closes with impactful advice for fitness operators and tech innovators.
Bullet List of Resources:
https://www.stylesstudiosfitness.com
Guest Contact Information:
https://www.linkedin.com/in/carrie-kepple-414a555a/
https://twitter.com/CarrieKepple
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
