This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dave Wright to the show. Dave is the Founder of MYZONE, a cloud based and wearable technology fitness tracker that consists of a heart rate monitor chest strap and monitoring system that displays real time heart rate, calories, MEPs, and EFFORT to a watch, tv, or monitor whilst simultaneously creating an online logbook of all physical activity that can be viewed from anywhere in the world. He is also the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served the international fitness community for over 30 years and a member of the board for ukactive. Today, Bryan visits with Dave to discuss some interesting observations about ukactive, trends in the industry/direct to consumer fitness, and his advice as a serial entrepreneur.

One Powerful Quote:

29:39: “Whose providing these new trends?”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:18: Bryan opens the show highlighting Dave’s background and asks about his observations and learnings as a founder.

8:59: Bryan asks Dave about ukactive.

11:14: Dave shares his thoughts on what’s happening in the commercial fitness market.

14:43: Dave shares his thoughts on the hospitality vertical of the industry.

16:35: Dave talks about the direct to consumer segment.

22:23: Bryan inquires with Dave on overlooked trends happening in the space.

31:36: Dave gives his sentiments about cross global competition.

34:22: Dave imparts his pearls of wisdom to the listeners on being a fitness entrepreneur.

Bullet List of Resources: