This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the global trends, challenges, and opportunities in this dynamic and evolving industry. Today, Hans joins Bryan to talk about the industry’s upcoming events, European fitness trends, and using AI tools for presenting truthful information.

One Powerful Quote:

14:36: “Truth is much more difficult to present than fact and information in general because so much of it is junk.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:00: Bryan and Hans talk about upcoming industry events happening.

6:48: Hans shares his observations on European fitness trends. Bryan comments on the top operators marrying technology integration with super talent.

9:00: Hans shares an example on tech integration best serving customers, and Bryan gives his thoughts.

11:33: Bryan inquires with Hans about Google’s NotebookLM and other AI tools.

14:25: Bryan and Hans talk about information networks discerning truth.

Bullet List of Resources:

https://hub.healthandfitness.org/hfa-show

https://www.fibo.com

https://www.europeactive.eu/ehff