In this episode of the Fitness + Technology Podcast, Bryan O’Rourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world’s largest exhibition platform for health, fitness, and wellness. Florian oversees FIBO’s global brand strategy, shaping its international identity and managing a growing portfolio of regional events, including FIBO Arabia. He also cultivates partnerships with industry organizations, federations, and thought leaders worldwide. As a central figure behind one of the industry’s most influential gatherings, Florian plays a key role in bringing together leading commercial and educational programming each year in Cologne. Today, Florian joins Bryan to share insights into FIBO’s evolution, its global expansion, and what to expect from their upcoming event.

FIT-C Innovation Outlook Panel:

Explore the session details here: https://www.fibo.com/germany/en-gb/show-programme/Programme-Details.4776.260915.en--what’s-coming-what’s-missing-what’s-next-the-fit_c-innovation-outlook.html

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One Powerful Quote:

15:47: “I kindof have the feeling that there is a movement that’s just starting.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:56: Bryan opens the conversation by exploring Florian’s background and the growth of FIBO.

6:20: Florian discusses the significant evolution of FIBO’s format and exhibition style.

8:07: Florian shares insights on FIBO’s expansion into the Middle East and what that market represents for the industry.

12:02: Florian highlights FIBO’s Future Forum and other upcoming events.

15:22: Florian leaves listeners with his key insights and advice.

Bullet List of Resources: