This week, on the Fitness + Technology podcast Bryan O’Rourke welcomes Rasmus Ingerslev, chatting to us from Stockholm, Sweden. He is the Chairman of REPEAT in addition to IHRSA and Executive Vice Chairman of Wexer. Co-founder of the Danish Fitness & Health Organization, Rasmas has been noted as one of Denmark’s top CEOs and has a formidable reputation in the global fitness + tech innovation space.
Building on Rasmus’s two decades in fitness entrepreneurship, REPEAT is the next generation of gym club. REPEAT is a urban brand designed with millennials in mind--more like a nightclub than a YMCA. It’s bigger and better than exercise; it’s about lifestyle--that, with world-class technology, seamlessly folds in with customers’ pre- and post-workout lives.
Why do health clubs lose 50% of customers? Rasmus shares what he has learned about the importance of creating atmosphere for a specific demographic.
Powerful Quotes:
“You have to be clearer than ever who you are and who you cater to.”
“We started with the end user in mind and their everyday life and then trying to build a product around that.”
“Technology allows us to take away some of the non-valuable interactions with customers and allow us to have the real valuable interaction.”
“No growth for growth’s sake: Rasmas discusses the significance of thoughtful, detail-oriented design and growing sustainably as a brand.”
Highlighting key topics discussed:
Why do health clubs lose 50% of customers? Rasmas shares what he has learned about the importance of creating atmosphere for a specific demographic.
No growth for growth’s sake: Rasmas discusses the significance of thoughtful, detail-oriented design and growing sustainably as a brand.
Rasmas explores how selective team-building creates specific corporate culture.
With the global financial crisis as a backdrop, Rasmas details some of his costly startup mistakes.
“Focus on what you do best “and more advice for fitness entrepreneurs -- including the importance of listening to your gut and the data.
Bullet List of Resources:
https://www.repeat.dk/repeat
Guest Contact Information:
https://es.linkedin.com/in/ringerslev
https://www.instagram.com/ringerslev/
https://twitter.com/ringerslev
https://www.facebook.com/ringerslev
https://www.linkedin.com/in/bryankorourke/