This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he’s learned in marketing and helping gym owners scale to profitability.

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One Powerful Quote:

10:51: “What I learned in the process as far as best practice was that often times marketing and sales is really just being human and caring about the other person that you are connecting with.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:21: Bryan opens the show by asking George about his background.

6:31: George shares about starting his firm, Gym Pillars.

10:43: Bryan inquires with George what he learned from selling and marketing in the gym space.

13:55: Bryan and George talk about opportunities and challenges in marketing for gyms right now.

19:34: Bryan asks George about Gym Pillars and its business model.

25:23: Bryan and George talk about decoupling conversations of marketing from real business model profitability and operations.

29:26: Bryan and George talk about positioning your brand and adding value.

35:16: Bryan asks George to share about marketing, the key things to start, and think about.

43:29: Bryan wraps up the show with George sharing his final pearls of wisdom.

Bullet List of Resources:

https://www.linkedin.com/in/georgel1022/