On this week's Fitness + Technology podcast, host Bryan O'Rourke welcomes, from beautiful Copenhagen, Denmark, Kenn Gudbergsen, co-founder of TrainAway. TrainAway is a mobile app that provides users, especially travelers, access to gyms directly on their phone. Recently, TrainAway partnered with IHRSA to offer a passport program that provides IHRSA members with a 25% discount with participating clubs while they travel. Listen in as Kenn and Bryan discuss industry trends including the upswing in travelers, especially millennials, who still work out while they travel.
One Powerful Quote:
22:22: “It's all about learning. We need to learn from our users, and we need to learn from the gyms. It's the fundamental feedback loop we need to succeed at...being able to learn from your users is so important.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:05: Kenn gives us a quick rundown of his business philosophy, as fully articulated in a recent article published in LinkedIn, and how this serves as the basis for TrainAway.
6:25: Bryan asks about the notion of convenience. How big is the marketplace for young, itinerant people like the ones TrainAway attracts? Kenn believes that the growth of people who describe themselves as fit and active is a huge factor.
8:35: Kenn shares the three main value propositions he hears from club owners who work with TrainAway to attract travelers.
11:25: Kenn talks about the partnership between IHRSA and TrainAway, which includes a passport program that provides IHRSA members with discounted access to clubs when they travel.
19:50: Bryan asks Kenn what inspired him to start TrainAway.
18:40: Kenn talks about what it's like to be an entrepreneur in the nordic region.
21:20: Kenn shares a few pieces of important information he has learned along the path of being an entrepreneur, including the importance of finishing work.
Bullet List of Resources:
https://www.linkedin.com/pulse/how-fitness-industry-loses-out-potential-revenue-world-gudbergsen
https://www.ihrsa.org/improve-your-club/programs-for-members/passport/
Guest Contact information:
https://twitter.com/kegu10ab?lang=en
https://dk.linkedin.com/in/kenn-hougaard-gudbergsen-5b66a044
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163