This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his panel discussion, The Download On Digital, from 2024 IDEA World live from Los Angeles. He is joined by fitness technology gurus Garrett Marshall, Eric Posner, Jeffrey Scott, Mike G. Hansen, and Deb/Debbie/Deborah Praver (Eble) as they take a deep dive into the latest trends, innovations, and how technology is revolutionizing the fitness industry. The panel also answers questions from the audience highlighting key topics in digitization, retention, hybrid experiences, strategies, content creation, and AI.

One Powerful Quote:

37:18: “You’re not gonna get what you don’t ask for."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:12: Bryan opens the panel discussion with Garrett Marshall and Jeffrey Scott discussing wearable technologies and fitness apps reshaping the role of group fitness/trainers and the opportunities/challenges presented for these experiences.

11:03: Garrett Marshall speaks on the impact of virtual reality on the industry, how he sees it evolving, and how group fitness/trainers can incorporate it.

13:41: Bryan asks Deborah to speak on the proliferation of online fitness content and its impact for digital participants. Jeffrey and Mike add their insights.

19:25: Bryan asks Jeffrey whether digitization has improved or hindered accountability/adherence and how professionals can strike a balance to maintain client relationships.

21:54: Bryan asks Mike how AI is reshaping the role of fitness professionals and what skills they should have to stay relevant and competitive.

25:22: Bryan answers a question on monitoring clients and the depth of personalization.

29:36: Jeffrey asks Mike how to speak to AI and ask the right questions/prompts. Garrett and Bryan add their thoughts.

32:55: The panel answers a question on creating valuable fitness content.

36:14: The panel answers a question on building your online community base.

38:38: The panel answers a question on noncompete concerns.

41:57: The panel answers a question on synchronizing group fitness teams and trainers with digital platforms.

47:13: The panel answers a question on conducting digital transformation.

51:23: The panel answers a question on niche vertical integration.

52:18: The panel answers a question on preferred style of training.

56:10: The panel answers a question on scaling an online business.

1:00:50: The panel answers a question on balancing in-training and online training rates.