This week, Bryan O’Rourke welcomes to the podcast Sharad Mohan, co-founder and CEO of fitness company Trainerize. Founded in 2008 as a consumer fitness app, Trainerize has pivoted to become an industry leader in fitness technology, allowing trainers to more easily find clients and provide them with custom meal plans, exercise routines, and much more. With three-hundred thousand active users and more than seventy-five thousand fitness businesses using Trainerize, Mohan shares his thoughts on what it takes to be successful and to truly engage with clients using technology in the fitness industry.
Powerful Quote:
“Habits, movement, nutrition and communication: these four aspects, enhanced by technology, allow people to live better lives, and the more personalized and contextualized that can be, the better off everyone is going to be.”
Highlighed key topics discussed:
Sharad shares how and why he pivoted from a consumer fitness app, Gym Technique to where Trainerize is today.
What are we seeing in the fitness market today? Sharad shares his opinion based on years in the industry, especially as it pertains to member engagement through technology.
Bryan and Sharad share their thoughts on how brick and mortar gyms as well as fitness trainers have had to update and evolve their business model and training based on fitness apps like Trainerize.
Sharad discusses the challenges that large gym chains face when using technology to effectively drive member engagement, and the danger of using technology simply for the sake of technology.
Sharad shares a few words of wisdoms with listeners about what he has learned as an entrepreneur and what it takes to be successful.
Resources
https://play.google.com/store/apps/details?id=com.trainerize.Trainerize&hl=en_US
https://itunes.apple.com/us/app/fitness-app-by-trainerize/id516851502
Guest Contact information:
https://www.linkedin.com/in/sharadcmohan/
https://twitter.com/sharadmohan/
https://www.facebook.com/sharadcm
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/