This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience.
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One Powerful Quote:
33:41: “You don’t know what you don’t know."
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:35: Bryan opens the show by asking Will to share what InBody does for a member.
6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey.
10:30: Bryan and Will discuss aligning InBody’s sales and service offerings to an operator.
13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them.
18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going.
22:48: Will shares his advice to operators that want to adopt this technology for their business.
31:55: Bryan wraps up the show with Will imparting his final comments to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/willdahlgren/
Guest Contact Information:
https://www.linkedin.com/in/willdahlgren/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/