In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand fitness platform built to help clubs extend their offering online, and serves as the Italian Ambassador for the Fitness Industry Technology Council. A frequent voice on AI, longevity, and the future of connected fitness, he brings a distinctly European and operator-focused perspective to the conversation.
Beyond Activ Europe is a premier business and investment conference bringing together leaders across the health, fitness, wellness, hospitality, leisure, and sports industries to explore the trends, technologies, and strategies shaping the sector's future. Built for owners, operators, investors, developers, suppliers, and innovators, the event features keynote presentations, panel discussions, interactive Q&A, curated one-on-one meetings, a solutions exhibition, and extensive networking. With hundreds of senior executives attending from dozens of countries, it serves as a platform for building partnerships, discovering new technologies, sharing best practices, and accelerating growth across the European market and beyond.
In this conversation, Bryan and Vincenzo recap their experience on the ground and dig into all things fitness, technology, and startups.
Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18
One Powerful Quote:
4:30: “If the tech you have today can solve an important business problem, then do that.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:50: Bryan and Vincenzo speak on how technology should be deployed to solve real business problems.
4:45: Bryan and Vincenzo discuss AI, the question of replacing versus augmenting humans, and how customers actually adopt new tools.
6:27: Bryan and Vincenzo define the longevity trend and unpacking its growing impact on the industry.
Bullet List of Resources:
https://beyondactiv.com/events/europe/
Guest Contact Information:
https://www.linkedin.com/in/vincenzo-lardinelli-74b86435/?locale=en
https://www.youtube.com/@vincenzolardinelli
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/