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Fit-C - Fitness Industry Technology Council

Success Through Collaboration
  • Home
  • About FIT-C
    • About Us
    • FIT-C Testimonials
    • Contact Us
    • Newsletter
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    • Current Members
    • Benefits of Membership
    • Membership Levels and Dues
    • Membership Sign Up
    • Manage Member Account
  • Innovation Award
  • Global Startup Outreach
  • Publications
    • Digital Pulse 2026
    • The Fitness Membership Divide
  • Virtual Sessions
    • Conquering the Crisis: How Tech Will Help Gyms Pivot
    • Closing the Health-Fitness Gap: How You Can Stay Competitive
    • Fitness & The Future of the Health Coach Professional
    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
    • The Impact of a COVID Vaccine on the Health Club Industry
    • Fitness & Technology Trends In 2020 With ClubCorp
    • Why A Great Member App Experience Matters
    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
    • Is Data A Four Letter Word?
    • Mindset & Your Fit Tech Strategy
    • User Experience & Your Fit Tech Strategy
    • New Economics & Your Fit Tech Strategy
    • Fitness For Real People
  • Podcast
    • Fitness + Technology Podcast
    • FIT-C YouTube
  • News
    • What's New
    • FIT-C Press Release
    • Partnerships
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    • Press Release - Fitness KPI

Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


Latest FitTech News & Info:

Blog
FITC Recognizes Three Innovative Companies at FIBO 2026 Across Emerging Wellness and Performance Categories
about 4 months ago
Perkville And Blend Power App-Integrated Loyalty And Referral Experience For Stretch Zone Across 420+ Locations
about 5 months ago
EGYM Unveils New Smart Strength Series 3 For Fitness & Wellbeing At HFA 2026
about 6 months ago

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The Human Revolution: Fitness, Purpose, & The World We Choose To Build With Bryan O'Rourke LIVE From Fitness Brasil

September 07, 2026

In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation, “The Human Revolution: Fitness, Purpose, & The World We Choose To Build” live from Fitness Brasil Expo 2026 in São Paulo. Technology is rewriting what it means to be human. Bryan makes the case for the fitness industry's role in that moment and why it matters more than we think.

An overview of Bryan’s talk on The Human Revolution: https://bit.ly/HumanRevolution2026

Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18

One Powerful Quote:

49:26: “We cannot sacrifice our future at the altar of unrestricted technology.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:10: Bryan opens with the key drivers of modern human chaos.

7:48: Bryan addresses the opportunities and challenges facing the industry in the next 5 years.

15:47: Bryan lists how humanity’s paleolithic emotions must evolve if we're going to build a better world together.

20:06: Bryan speaks on the progress and price necessary in finding our sense of direction.

28:15: Bryan highlights the interconnection of the UN Sustainable Development Goals connect to the fitness and wellness industry.

34:49: Bryan elaborates on trust and why humanity is held hostage by our paleolithic emotions.

42:40: Bryan highlights his concern for how humans are becoming more machine-like.

44:46: Bryan talks about shifting business models toward a sustainable economy.

49:13: Bryan explains the new era of leadership needed to inspire humanity and use technology to earn trust again.

56:04: Bryan recaps his presentation.

Bullet List of Resources:

https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/

https://bit.ly/HumanRevolution2026

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: bryankorourke, fitness brasil, human revolution, technology, fitness, ai, globalism, demographics, values, economics, tribalism, status, reactivity, health span, life span, sustainability, trust, techno feudalism, digitization, humanization, humanity, innovation, leadership
Chaos To Connection: Rethinking Fitness For A World That Needs Us With Bryan O'Rourke LIVE From Fitness Brasil →
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