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Fit-C - Fitness Industry Technology Council

Success Through Collaboration
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    • Conquering the Crisis: How Tech Will Help Gyms Pivot
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    • Fitness & The Future of the Health Coach Professional
    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
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    • Fitness & Technology Trends In 2020 With ClubCorp
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    • How A Great Member App Can Improve Retention & Drive Revenue
    • Technology's Impact On The Fitness Floor
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Fit-C Blog

The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


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TRUE Fitness & EGYM Enhance Partnership To Deliver Next-Level Cardio Integration

February 04, 2025

ST. LOUIS, MO – TRUE Fitness, a leader in innovative fitness equipment, and EGYM, a global pioneer in fitness technology, are excited to announce the next evolution of their partnership, delivering enhanced cardio experiences to gym-goers worldwide. By combining EGYM's advanced fitness software with TRUE’s state-of-the-art cardio equipment, this collaboration continues to provide gym members with smarter, more personalized, and engaging workouts.  

Building on their established relationship, TRUE and EGYM have worked closely to integrate EGYM's software into TRUE’s next-generation Android-based UNITE cardio console displays. This upgraded integration offers gym members seamless connectivity, real-time performance tracking, and personalized exercise recommendations to help them achieve their fitness goals.  

“This integration represents our shared commitment to improving the fitness experience for members and operators alike,” said David Trulaske, Chief Strategy Officer at TRUE Fitness. “By combining TRUE’s innovative cardio equipment with EGYM’s powerful technology, we’re equipping gyms with another option to help members stay motivated and achieve their best results.”  

The collaboration underscores both companies' dedication to delivering excellence in the fitness industry. Gym members can expect an intuitive workout experience that adapts to their unique needs, while fitness facilities benefit from streamlined operations and enhanced member engagement.  

“Our partnership with TRUE Fitness reflects a mutual vision for delivering smarter, more connected fitness experiences,” said Tino Tsolakis, VP of Global Alliances & Partner Strategy at EGYM. “By combining our technology with TRUE’s innovative equipment, we’re empowering gyms to provide members with personalized, data-driven training that drives real results.

As part of their continued collaboration, TRUE and EGYM are also working to integrate EGYM’s Smart Strength technology into TRUE’s strength product lines. This upcoming innovation will combine connected strength equipment with intelligent workout guidance to help users train more efficiently and achieve measurable progress. The Smart Strength integration is expected to launch later this year, expanding the benefits of this partnership to encompass both cardio and strength training.

“Together with EGYM, we’re setting a new standard for personalized cardio and strength training,” said Jacob Griesenauer, Technology Manager at TRUE Fitness. “This integration allows members to connect with their goals in a meaningful way while giving gyms an edge in today’s competitive fitness market.”  

TRUE Fitness and EGYM remain focused on innovation, striving to provide fitness facilities and their members with cutting-edge solutions that deliver measurable results.  

About TRUE Fitness

TRUE Fitness is a leading innovator in premium fitness equipment, proudly serving the fitness industry for over 40 years. With a focus on quality, reliability, and customer care, TRUE Fitness designs and manufactures state-of-the-art cardio and strength equipment to support facilities and users on their fitness journeys.  

About EGYM 

EGYM is a vertically integrated market leader in the fitness and health industry with the vision of transforming healthcare from repair to prevention.  EGYM partners with companies to improve employee health by providing access to fitness and health facilities and equips those facilities with smart gym equipment and digital solutions to offer an AI-driven workout experience for people of all skill levels.

← Wellbuilt Ventures Launches Precision Health Platform to Transform Personalized Wellness in the Fitness IndustryEGYM Secures ~$200 Million Of Growth Capital →
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